![]() The issue, it turned out, was that their team naively began sending a large volume of email without properly warming up. Folks would get a new notification or message on PocketList, and they’d never see it. With low email deliverability, we were in a situation where our notification emails were going to people's spam inboxes. “We’re a software product, and one of the most important pieces of that stack are notification emails and push notifications. “Particularly for us, our email deliverability issues turned into a crisis,” says Nick. Yet, when the emails for their start-up PocketList, an apartment rental app, stopped delivering to their customers, they knew they had a problem no amount of product or technology expertise could solve. They can identify the complexities and nuances in code, and in system logic. They know the ins and outs of technology and building systems. Nick Dazé, CEO of PocketList, and his co-founders are product people.
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